Insights – crescendo

Insights That Influence

At Crescendo, we share the ideas, observations, and perspectives that shape how high-growth brands communicate, evolve, and succeed. Our Insights explore real challenges, highlight innovative thinking, and provide actionable takeaways for leaders navigating change.

The Asset Management Brand Imperative

Today every wealth or asset management firm has a website, a pitch book, and a LinkedIn page. Many therefore thought that they had built a brand and that this, combined with good, consistent performance was enough to get them noticed, win business and develop loyal relationships. But this clearly is not enough, read more to understand the challenges and what’s truly required to build a powerful investment management brand.

Five Keys to Building a Powerful Asset Management Brand

Simply put, investment brands are different—from their products and services to their diverse audiences—and operate by a different set of brand rules. Let’s look at a few unique challenges
that these brands face. Developing an investment management brand takes not only an understanding of the complexities of the industry but also the knowledge and expertise of brand building.

What Hedge Fund Investors Want to Hear from Their Managers

During Covid-19, investors don’t want fluff. They want absolute transparency and a show of humility. The current environment has brought an acceleration of the digital transformation that some hedge funds had slowly begun in recent years.

To Tweet or Not to Tweet? Hedge Funds Hesitate on Social Media

Most hedge funds are sticking with an old-school approach to websites and social media, despite industry fundraising headwinds, according to a new report.