Outsourced Marketing Team
Your Marketing Team—Without the Overhead
For many growing firms, building a full complement in-house marketing team is costly, time-consuming, and hard to scale. Crescendo offers a smarter alternative: a fully integrated, outsourced marketing team that works as an extension of your business. We embed with your people, learn your products and markets, and function like we’re just down the hall—delivering strategy, execution, and measurable impact.
And for firms that already have marketing talent in place, we extend your team with specialized roles or added bandwidth—augmenting your capabilities without adding permanent overhead.
What we Do
As your outsourced team (or team extension), we provide the expertise and resources to plan and execute with precision:
Fractional leadership, full-team support
Strategy, planning, and execution
Seamless integration
We work closely with your teams, leadership, and sales to stay aligned.
End-to-end marketing
From campaigns and content to digital, design, and analytics.
Cost-efficient scale
All the benefits of a marketing department without the overhead.
Results-driven
Clear strategies, defined KPIs, and ongoing optimization.
Flexible augmentation
Add individuals or specialized functions to complement your team.
Our work in action
See how we’ve served as the outsourced marketing engine—or seamless team extension—for firms looking to accelerate growth, expand capabilities, and scale smarter.
VanEck
ETF & Mutual Fund Manager
Brands, Campaigns, Sizzle
Promoting VanEck’s leadership position as innovators
Gryphon
Business Intelligence Provider
Brands, Digital, Sizzle
Energizing and repositioininig a heritage brand for growth
PIMCO
Global Investment Management
Brands
Unifying multiple brands for a global leader
US Trust
Wealth Management
Brands
Managing an elite wealth management brand
Vident
Asset Management
Brands, Digital
Bringing forward a meaningful brand
Lodestone
Cyber Security
Brands
Launching and managing a subsidiary brand
Verus
Institutional Consultant
Brands
Repositioning and rebranding a misperceived brand
ProsprAligned
Investment Consultant
Digital
Branding a high-profile consultant
Greenwich Economic Forum
Industry Association
Campaigns, Sizzle
Promoting an elite event
Calvert
Specialty Asset Manager
Campaigns
Promoting specialty funds
CAIA
Alternative Assment Mangement
Campaigns, Sizzle
Expanding brand perceptions
Goldman Sachs
Global Investment Management
Campaigns
Launching specialty products
Tradeweb
Trading Platform
Campaigns, Sizzle
Strengthening Tradeweb’s market position
LexPro
Due Diligence
Brands, Digital
Revitalizing a founder-led brand
Ariel
Asset Manager
Brands
Rebranding a tried and true brand
AUXO
Strategic Advisory
Brands
Aligning and crafting compelling communications
Eaton Vance
Investment Management
Brands
Re-positioning a powerhouse brand
Blackstone
Global Alternative Investments
Brands
Driving Brand perception and forging into new markets
Equinox
Alternative Investments
Brands
Developing a cohesive brand architecture
VanEck
ETF & Mutual Fund Manager
Brands, Campaigns, Sizzle
Promoting VanEck’s leadership position as innovators
Gryphon
Business Intelligence Provider
Brands, Digital, Sizzle
Energizing and repositioininig a heritage brand for growth
PIMCO
Global Investment Management
Brands
Unifying multiple brands for a global leader
US Trust
Wealth Management
Brands
Managing an elite wealth management brand
Vident
Asset Management
Brands, Digital
Bringing forward a meaningful brand
Lodestone
Cyber Security
Brands
Launching and managing a subsidiary brand
Verus
Institutional Consultant
Brands
Repositioning and rebranding a misperceived brand
ProsprAligned
Investment Consultant
Digital
Branding a high-profile consultant
Greenwich Economic Forum
Industry Association
Campaigns, Sizzle
Promoting an elite event
Calvert
Specialty Asset Manager
Campaigns
Promoting specialty funds
CAIA
Alternative Assment Mangement
Campaigns, Sizzle
Expanding brand perceptions
Goldman Sachs
Global Investment Management
Campaigns
Launching specialty products
Tradeweb
Trading Platform
Campaigns, Sizzle
Strengthening Tradeweb’s market position
LexPro
Due Diligence
Brands, Digital
Revitalizing a founder-led brand
Ariel
Asset Manager
Brands
Rebranding a tried and true brand
AUXO
Strategic Advisory
Brands
Aligning and crafting compelling communications
Eaton Vance
Investment Management
Brands
Re-positioning a powerhouse brand
Blackstone
Global Alternative Investments
Brands
Driving Brand perception and forging into new markets
Equinox
Alternative Investments
Brands
Developing a cohesive brand architecture