Experience. Impact. Results.

Our work is where strategy meets impact. Explore how Crescendo has partnered with ambitious firms to clarify their position, elevate their identity, and create experiences that connect with the audiences that matter most.

See Our work
in action

From full-scale rebrands to strategic refreshes, our portfolio demonstrates the power of purposeful branding.

We’ve helped firms refine their voice, elevate their visual identity, and transform how they show up

VanEck
ETF & Mutual Fund Manager
Promoting VanEck’s leadership position as innovators
Gryphon
Business Intelligence Provider
Energizing and repositioininig a heritage brand for growth
PIMCO
Global Investment Management
Unifying multiple brands for a global leader
US Trust
Wealth Management
Managing an elite wealth management brand
Vident
Asset Management
Bringing forward a meaningful brand
Lodestone
Cyber Security
Launching and managing a subsidiary brand
Verus
Institutional Consultant
Repositioning and rebranding a misperceived brand
ProsprAligned
Investment Consultant
Branding a high-profile consultant
Greenwich Economic Forum
Industry Association
Promoting an elite event
Calvert
Specialty Asset Manager
Promoting specialty funds
CAIA
Alternative Assment Mangement
Expanding brand perceptions
Goldman Sachs
Global Investment Management
Launching specialty products
Tradeweb
Trading Platform
Strengthening Tradeweb’s market position
LexPro
Due Diligence
Revitalizing a founder-led brand
Ariel
Asset Manager
Rebranding a tried and true brand
AUXO
Strategic Advisory
Aligning and crafting compelling communications
Eaton Vance
Investment Management
Re-positioning a powerhouse brand
Blackstone
Global Alternative Investments
Driving Brand perception and forging into new markets
Equinox
Alternative Investments
Developing a cohesive brand architecture

Ready to Elevate Your Brand?